"NON-LIEUX"
Art Direction, 3D Visual

A project that investigates the communicative languages and aesthetic expressions of Contemporaneity in the Fashion context.

Fashion System and its own narrative methodologies.

The work combines the artistic and cultural heritage of the couturier Roberto Capucci, consisting of works collected by the Foundation to those that represent the most current methodologies to present and show a Capsule Collection made by young designers in the contemporary in the contemporary world. 

Fashion and its inextricable dialogue with the digital world. 

“Non-Lieux, a dialogue between fashion and contemporary visual languages” aims to recreate a dreamlike and surreal world in which the individual, in a path that culminates with the fashion show related to the collection and the exhibition of the dedicated shooting, is invited to walk through the rooms and observe what is produced as in a museum context. 

An otherworldly sense, a vision in which time and matter are perceived in a personal way according to the sensitivity of the user.


Spaces without memory like those mentioned by Augè.

Fragmented images, texts that can be read on highway signs or on screens, announcements recorded by anonymous voices on the loudspeaker, immersive tunnels in which the individual becomes the protagonist of a surreal place recreated with the help of 3D modelling.